Reading about the new Apple educational push, I was pretty impressed. It seems like they ‘get’ the core issues:
1. textbooks need to be interactive and appealing, and take advantage of pictures, video, and audio
2. textbooks need to be affordable
3. teachers want to make these next-generation textbooks
Their iBook author app looks extremely interesting. Interesting enough to make me look up the price of new Apple laptops…
Perhaps that was the secret agenda ^-^